About the Course
Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest and plans and executes a program of action to earn public understanding and acceptance.
This course is a good base if you will work at an PR-agency with international clients and/or is a part of an international PR-network or if you work at a corporate communication department. You will learn the English PR terminology and get an overview of international PR-cases. The aim of the course is to give you the tools of PR so you will be able to a write a corporate communication plan of a company/organization of your choice.
Push play and hear Course director Ulla Kadin tell us more about the course.
Course Content
- PR-history. Definitions
- Profile/Image
- Media overview
- Journalistic writing/news angles
- Media relations/ press conferences, press releases
- Messages and Stakeholder pattern
- Crisis communication
- Employee relations/external communication/channels
- Ethics/code of conduct
Course director
Ulla Kadin
Course format
Independent reading of course literature and documents at Luvit. Create your own corporate communication plan.
Admission requirements and application
You must have finished high school or equivalent level of education. Your application holds a short description of yourself where you motivate why you're applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.
