Daniel Åberg

Octave game console

Background Create the graphic profile for sonys upcoming generation 8 console that would be released 2012. The console was not supposed to go under the "Playstation" brand so we had to come up with a completely new name and identity. Since nintendo was going to release their new console this year as well, and it looked like they were going to go with a cheaper console (as they did with the Wii) I chose to work against an older and more affluent target group. Since the hardware had to be great, which would increase the price of the console. I chose the name octave, because it's the eight and highest note in a diatonic scale and worked with the octagon as a symbol. Logo, packaging identifier, pattern Startup Animation Sound: Tim Kahn I wanted the interface to be clean and clear so that you easily could get an overview of where you are in the system. Interface

Berghs Church of Communication

Each year Systemtext (printer and sign maker) and Berghs holds a competition where the goal is to make the schools interior a little bit nicer. I worked with Daniel Berglund and together we developed the concept "Berghs Chuch of Communication".

Weekday

Digital event calendar for Weekday.

Sweden's friendliest beer

Background Beer concept for swedish brewery Brutal Brewing. We had to create a beer in the category industrial lager which would be able to sell itself without a marketing budget. Insight Industrial lager is a pretty bland beer that doesn't really stick out in any way. It's cheap and you know what you get every time you buy it. It might be perceived as a dull and safe beer but it offers a comfort and a friend in an ever changing world where new kinds of beer are developed all the time. Solution We wanted to create a friendly and inviting beer that would stick out in the shelves. A beer which's strength is the fact that you know exactly what you get and that it's not trying to look expensive and exclusive.

Logotypes

Various logotypes done throughout the years. {image 17}

Work Samples Berghs 2010

}Early last year I applied to the Graphic Design course at Berghs School of Communication. To apply you had to complete five different assignments. Here are my solutions to four of them. Assignment 1 Create a typographical sculpture in 3D and present the solution and the work process. My solution was to build a table consisting of the letters in "table". Assignment 2 The fictional company "Electric Sheep" is working on a new game that is set to take place in the fasion industry. You had to come up with a name to the game as well as create a logo, two characters, two environments packaging and at least one marketing solution. I chose to place the game within the street wear scene where you start out working in a street wear store. Gradually working your way up in the industry. As the game would take place in the fashion industry I felt that I wanted to reach a broader target group and sell the game in street wear stores. Therefore i decided that the packaging for the game should be a t-shirt (which also doubles as promotion for the game). Since this is a digital age you get the actual game by downloading it from the developers page with a special code that's printed on the hangtag of the t-shirt. The main promotion would be through twitter, were users could enter a special drawing to win the game and additional prizes by tweeting a pre-written message, or their own. This could be done through a special promotional website or through just regular twitter, as long as a certain hashtag and a mention of Electric Sheep's twitter was included. All participating users would get a 10% discount at a certain Street Wear store. Logo for Electric Sheep Logo for the game Packaging Environments and characters Promotional Twitter site Assignment 3 Interpret five different words visually. Unfortunately I don't know how to translate these words to english so I'll write them in Swedish for now. 1. Kannibalisera 2. Pinpoint 3.Snömos 4. Sugrörseende 5. Mötesmatta Assignment 5 Create two illustrations to a text that you chose yourself. I decided to create to illustrations to "The Hitchhikers Guide to the Galaxy". The first one depicts the two rockets from magrathea just when they're transformed to a sperm whale and a bowl of petunias. The second one shows the ship "The Heard of Gold" (I chose not to go with the white sneaker-look even though it says so in the book).

T-shirts

Various print designs from when Cloudthing was intended as only a streetwear brand. They are designed between 2007-2009 CMYK is the new black Tree Liberty? Mo money mo problems

JuJu and Pope Records

Blog, myspace, twitter, cd-cover, flyer and other designs for JuJu and Pope records and some of their artists. Myspace and Twitter designs Blog for the Swedish hiphop/electro-group Maskinen

Contact

Phone: (+46) 0703075143 E-mail: daniel@cloudthing.se Behance: behance.net/cloudthing

Natural Bond - En dokumentär

Poster for a documentary about the Swedish rap crew "Natural Bond". The client wanted the poster to resemble the style typically associated with posters for college movies.

Duggud

CD-covers and flyers for Swedish producer "Duggud"s debut album "Everyday People". Everyday People Cover CD Single, Flyers & T-shirt print

Various Record Covers

Various Record covers done between 2007 and 2010

Info

Current Graphic Design Student - Berghs School of Communication Past Evening Course - Berghs School of Communication 2009 Print Operator - Big Image Systems 2007-2010

Art & Sole Magazine

School project from a course in editorial design. The assignment was to create your dream magazine. I wanted to create a streetwear/hip-hop/pop-culture magazine that would be easily accessible to anyone that has an interest in these subjects but with the feel and aesthetics of more exclusive magazines.

Berghs Exhibition '11 Video

Video for the Berghs School of Communication Exhibition of 2011. Credits Made togehter with Oskar Wettergren Music: Skrillex - Kill Everybody