The idea of “hacking” has become incredibly trendy. Facebook publicly declared it is their main philosophy, journalists use and abuse the term whenever they can, and activists around the world claim its revolutionary power. Welcome to a breakfast seminar with Francois Grouiller - Global Brand Strategy Director at Goodby, Silverstein & Partners.
In this iconoclastic talk, Francois Groullier will share some brilliant case studies from history, architecture, gardening, education (and, of course, advertising) that show the power of human ingenuity at work, when it comes to re-enchanting the world. How can the ad community leverage this new force to make breakthrough creative work?
Francois Grouiller - Global Brand Strategy Director at Goodby, Silverstein & Partners - is a brand strategist with a digital background and a creative mind. Francois believes his job is to create relevancy and help brands move at the speed of culture – sometimes even faster. Francois began his advertising career in Paris with creative hotshop BETC. He crossed the Atlantic in 2003 to join Euro RSCG New York, where he worked for Jaguar, Reckitt and Evian. Excited by the electric appeal of new media and emerging technologies, he then moved to Digitas. As Vice President, Director of Digital Strategy, he helped brands such as Converse and Samsung reinvent their communication strategies.
Since 2008, among other assignments, he has been leading the global brand strategy for HP at Goodby, Silverstein and Partners, in San Francisco. He is the co-creator of the DoTank, an innovation project that aims at developing internal talents and helping them prototype experimental “communication objects”. Francois holds a BS in Political Sciences and an MBA from ESSEC Business School in Paris. He’s been a guest lecturer at Berkley’s Sloan School of Business, VCU Brandcenter, Miami Ad School and has spoken at The OneClub and Cannes Lions Festival. His work has won all kinds of glittery metal, including, among others, Cannes, Clios, OneShow and EFFIE.
An avid rugby fan and apprentice boxer, Francois lives in San Francisco (but misses New York everyday).
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